Pricing
No subscriptions. Pay once for Pro and keep every current and future Pro feature for life — AI intent judgments are part of the deal, and you only top up if you run out.
Limited time offer — 50% off
Includes 10,000 AI intent judgments while the launch offer lasts (5,000 at the regular price), added to your Why First account when the purchase completes. Need more? Top up 5,000 judgments for just $3.
Pro is a lifetime license key you activate once. Activation sends the license key, an anonymous install ID, the product ID, the app version and your browser family to our license service — never a domain, a URL, an intent note or a statistic. Every later request — the background refresh and deactivation — sends only the signed credential and the app version. Offline, Pro keeps working through a grace period of 60 days by default (configurable between 30 and 90), then falls back to Free until the next successful check. Buying Pro creates a Why First account: it holds your email, your orders, your entitlement and your judgment balance, and never your browsing.
Prices in US dollars.
Free vs Pro
Nothing hidden in the fine print: this is the whole gradient, including the numbers you pay for.
FAQ
One payment of $7.99 buys Pro for life and adds 10,000 AI intent judgments to your Why First account when the purchase completes. Once the launch offer ends, Pro costs $16 and includes 5,000 judgments. Nothing you already bought changes — the offer only decides what a new purchase contains.
Nothing is deleted and the rest of your plan keeps working. If you're on Pro, you can top up 5,000 judgments for $3 whenever you want, and the balance stays in your account for as long as it exists.
No. Free is free forever: up to 5 site rules, a fixed check-in pause, 3 daily exceptions, today/overview/7-day statistics, and 30 AI intent judgments once you verify your account. Pro adds unlimited rules, URL path rules, AI review with Clarify, a configurable pause with the 8-second breath mode, flexible daily or weekly exceptions, full-history trends and JSON/CSV export.
Install it, try the check-in, and upgrade only if you want unlimited rules and an AI reading your reasons.
Free covers 5 rules, 3 daily exceptions and 30 AI intent judgments — no card required.
Free · 2 minutes to set up · Uninstall anytime
